Branding Yourself as An Authority Online with Zachary Bernard – Founder of We Feature You

Branding Yourself as An Authority Online with Zachary Bernard – Founder of We Feature You

Zachary Bernard is the CEO & Founder of We Feature You, a Canadian PR Firm that helps industry professionals build themselves as authority leaders using media coverage. Zach was able to come into the public relations space with a vast experience in various marketing and creative fields that have served him in helping clients stand out from their competitors to in the end acquire a larger market share through being seen as an industry leader.

His firm We Feature You typically helps these businesses and individuals stand out by crafting newsworthy stories that showcase their clients in a unique way that demonstrates their expertise and vast market knowledge to best assist clients. From online media placements to TV segments, the firm helps its clients in every digital aspect to dominate the competition and brand them as thought leaders.

Here are a few strategies that you should consider using to position yourself and your business as an expert :

Demonstrate your expertise to others

Having your expertise featured in popular publications can demonstrate your knowledge. By getting your work published in high-quality outlets, you will demonstrate that others value your opinion. As a result, you can build authority and attract new clients. Additionally, you can display testimonials, reviews, awards, and endorsements. Marketing yourself to others as an expert in the topic or industry is the most effective way to accomplish this.

From front to back, learn everything about your industry

In order to be seen as an authority, you must become an expert in your field. Keep up to date with the latest news, trends, and developments, but also become a reliable source of information for others. Your recommendations and advice will be more trusted if you know what you’re talking about.

Be active on all social channels

Connecting with others in your industry and sharing your knowledge is easy with social media, take advantage of it. The more valuable content you post, the more people will view you as an expert. You can further establish your position as an authority figure by engaging in social media conversations and offering helpful advice. You can build relationships that benefit you, your business, and the perception of others by connecting with other industry experts.

Establish an audience that trusts you

In order to establish yourself as an authority, you must also earn your audience’s trust. It means being honest and transparent about your expertise and providing valuable information that others can use. In addition, it means responding to feedback and criticism in a timely manner, so that people feel they can rely on you for advice. 

By following these strategies, you can start to position yourself or your business as an authority within your industry. This can help you attract new clients, build credibility, and establish yourself as a thought leader. If you want to learn more about how to do this for yourself check out We Feature You